Newsletters – whether digital or print – give you the opportunity to share your offerings, events, and other vital and current information in a concise format that can prompt the reader to follow provided links for more information. They are a cost-effective channel for maintaining relationships and consistent contact with customers and organization members. In a recent survey, the research firm Nielsen Norman Group found that 90% of respondents reported that they preferred to receive company updates via newsletters, as compared to 10% for social media.
Besides the cost savings of using digital newsletters, they also offer many features that traditional printed newsletters do not. For example, by using an e-newsletter management system, such as MailChimp or Contactology, you can easily segment your subscribers into smaller groups based on targeted criteria for your audience; view how many times the document was opened – and how long the reader viewed the document; link your newsletter with social media sites; and gather useful analytics that enhance your marketing efforts.
Contact me to learn more about the options for your newsletter, and let’s come up with a plan!